Targeting other apartment communities with your Flyers and Door Hangers is just plain crass, in my opinion. I don’t understand why property management companies, even well-known companies with what appears to be a bottomless budget, continue to send their employees over to properties after hours to litter the neighboring property.
Reasons to NOT ENGAGE in this type of “Marketing”:
1. Hello? Ever pay attention to the posted NO SOLICITATION Signs? Your entire staff can be visited by local law enforcement and issued Orders of Banishment. Do you want to post bail for your Leasing Consultant who is arrested for trespassing?
2. Safety – Nothing can ensure your safety. Attacks occur anywhere and do. Is sending your Leasing Consultant out to paper the neighboring comp worth THAT?
3. Think this is great Guerrilla Marketing? Think again! It’s a nuisance and sets your community up to garner a BAD REPUTATION. At the comp you just crammed with litter, your apartment community is becoming known as DESPERATE.
Marketing Directors who feel this is the best use of their monetary resources and salary budget, should get out of apartment marketing then. I know – you stress that, even if you get only ONE NEW LEASE, it is worth it, I feel you are wrong. And if you, as a Marketing Director find out that one of your managers has sanctioned the use of this outdated, classless type of advertising, tell that Manager to just Cut.It.Out. Otherwise, attorneys out there will send you their lovely Cease and Desist letters and a bill for the time and trouble of paying someone to clean up the litter.