Two weeks of actual management on my new sites has made an impact on me and frankly, I am not proud of my initial emotional reaction to the situation. However, regardless of any problems with the team (lacking any team spirit), with insane micromanagement (a survival technique necessary when there is no onsite manager), with adjustment to new technologies (there’s a different software program for every property management task, no kidding) and just trying to find my way around a new area, I am adamant that I find a way to break through and turn this situation around.
These communities have had no consistent leadership for months on end, let alone anyone committed and passionate about building the communities into something more than “The Projects” as they are currently known to everyone I have mentioned the names to while exploring outreach marketing opportunities. That is sad in itself, of course, and at the very least it gives me a starting point. Ideally, I would love to change the communities’ names (I don’t think that is possible … yet?) and I would like to market our programs differently (which is totally, absolutely possible.)
Our communities lie next to a beautiful luxury community for seniors age 55+ and in close proximity to two other communities, one of which was revamped as a Green initiative offering recycling (They are all sister communities.) Of course, I am just “brainstorming” and “daydreaming” but I believe that my communities can become a place of connection: connecting Residents to not only safe, decent, and sanitary housing, but also to social resources, including a new youth initiative that is working to become self-sufficient. Bringing services into the property will build us into a real community – that is my goal. Apartment communities MUST develop themselves into cohesive, comfortable places for Residents to feel at home, to come home to and to see what possibilities may lie ahead so that they grow and prosper.
It isn’t enough that our maintenance and management staffs come to work every day. Just showing up is not enough. I intend to challenge our attitude that it is. It starts tomorrow – either we come together and focus on our Residents or we stay apart selfishly focusing on the philosophy of “What’s In It For Me?” I do not see myself as a boss. I see myself building a team that thinks about what is in the best interest of the property, Residents, company, team and themselves last. The self-centered way of doing things stops tomorrow. This may be a rocky road for a lot longer, but I know this is the only way for these properties to gain a better reputation, happier residents, and a new “lease on life.” It starts with me and it starts right now.
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