May I ask you a personal question? Can you afford to
live where you live? I mean, I know it’s none of my business what you pay in
rent (or a mortgage) but … Oh. Wait. I IS my business to know such things. And the
truth of the matter is, it IS getting harder to afford the rent in many places.
Take the city where my student housing properties are: South Bend, Indiana, the
home of the Fighting Irish - #GoIrish!
Recently the Edward Rose Company
increased the rents on all units in their communities upwards of $45 or more on
their 2 bedroom 2 bath floor plans. This should be a more or less expected
increase, since it is my understanding they have not increased rents at all for
years. Their pricing remained stagnant because the market here has been
stagnant. No job growth. No industry growth, other than the GM plant and the
nearby recreational vehicle industry in Elkhart, Indiana.
Many of you may remember the entire industry there
collapsed a few years back when the Great Recession hit this area like a ton of
bricks falling on a person’s head. It just died. Within the last 24 months,
there have been significant signs of new life, but I wouldn’t call it a growth
pattern. You cannot really have a sustainable growth pattern when no one is getting
raises. There is absolutely zero salary growth in this area. It makes it
depressing for the apartment industry, and no doubt for the many people who
work here … at the same exact pay they were making 3-5 years ago.
So, can you afford where you live? If the apartment
rent goes up from your current rate, are you able to renew your lease? Or, will
you start looking to enter into home ownership? Or, even home renter(ship)
instead of renewing your lease?
Too many people are making between $22-30K per year.
How is it justified that many of the local apartment complexes have 2 bedroom 1
bath apartments that went from rents lower than $600 only 2 years ago to now
$795-850? There are brand new complexes in the area but they are marketed
directly to affiliates of the University of Notre Dame (especially students and
their parents), AM General, Bayer and city employees at rents starting at $2400
per month. Where does place the local workforce who cannot afford the new
places and now are being priced out of their current rentals?
What this are desperately needs is an in-between
community and investors who believe in this market. What this market needs is a
community that puts rents in $700-850 price range that are energy efficient,
offer larger kitchen areas with an open concept living plan and in-unit laundry
facilities. Nobody really cares about the pool or a billiards room in the
Clubhouse. What they would use are outdoor kitchens with nice furniture,
walking trails, being pet welcoming with real green space. Let the resident the
choice to pick his own cable/internet source and pay for it, or include it in
the rent. I’d pay for that. I’d pay for this kind of place.
What I won’t pay for is a building built in the 60s
or 70s that has installed granite countertops, wood-look flooring and a price
that is not worth it. Old buildings are still old construction. Pipes are still
gunked up with past grossness with flows very restricted. Yes, some of these
management companies include the gas heat; however, the windows and patio doors
actually allow frigid wind to blow through … so the resident is still uncomfortable
and the management companies are still paying for the heat to warm the great
outdoors.
I love it when an older community makes the cosmetic
updates to compete but keeps their pricing affordable for the current
residents. Am I just dreaming?