A little piece of my marketing soul died this week. Remember when you had your first real boyfriend (or girlfriend) and you broke up, well, because this was your first relationship and as relationships go, the first one usually doesn’t make it to your high school days. Anyway, here we are in the final days of the impending sale and the Owner calls me and says matter-of-factly, “Stop.” What he meant was, don't lease any more. And I was heartbroken - as if we had just broken up.
Do you know how difficult that directive is for me to follow? It goes totally against all the grains of my Pre-Leasing Strategy. The Business Manager side of me understands because I know at this stage of the game, there will be final prorates done, etc. and it all washes out for him at the end of rainbow. But for anyone who calls me needing to find a home, I am left in utter limbo. So, now I have become YOUR best leasing link as I am assisting people in finding homes with YOUR communities … and you don’t even know it. But I cannot in good conscience just ignore those who are trying to move before the holidays, and trust me, there are still quite a few that do.
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